What type of appeal is made when a saleslady suggests a makeup will make a customer the prettiest at the party?

The correct answer is that the appeal made in this scenario is an appeal to prestige. This type of appeal seeks to persuade the audience by emphasizing the status or social standing one may achieve by using a particular product. In this case, the saleslady suggests that using the makeup will make the customer the "prettiest at the party," which implies that they will gain recognition, admiration, and a higher social status among their peers. The focus is on the enhancement of the customer's prestige and the desirability of being seen as attractive in a social setting.

This appeal is particularly effective in marketing because it taps into the human desire for validation and social acceptance. By associating the makeup with being the "prettiest," the saleslady aims to resonate with the customer's aspirations and self-image, encouraging them to make a purchase based on the perceived social benefits rather than the practical qualities of the makeup itself.