What type of appeal is used when highlighting the importance of a company being an original in its practices?

Highlighting the importance of a company being an original in its practices engages the audience by associating the company with unique, high-quality, or pioneering attributes, which is characteristic of an appeal to prestige. This type of appeal emphasizes the value and status that comes from being distinctive and innovative in a competitive landscape. By presenting the company as original, the argument not only attracts attention but also instills a sense of admiration and respect, reinforcing the idea that originality equates to excellence. This perception can enhance the company's image and influence consumer loyalty, as audiences often resonate with brands that are seen as trendsetters or leaders in their field.