What type of appeal occurs when a speaker makes a negative comparison to discourage an opinion or choice?

The appeal to ridicule is a technique employed by speakers to undermine an opposing viewpoint by mocking or belittling it. This method not only highlights perceived flaws or absurdities in that viewpoint but also works to create a negative image in the minds of the audience. By emphasizing the negative aspects through ridicule, the speaker aims to discourage listeners from adopting the mocked opinion or choice.

In this context, the appeal to ridicule effectively serves its purpose because it engages the audience's emotions, often making them less likely to consider the merits of the opposing side. This type of appeal can be particularly persuasive when used in a debate or discussion where the stakes of convincing the audience are high.

The other options represent different techniques that do not specifically involve negative comparisons for discouragement. For instance, the appeal to prejudice seeks to leverage biases or pre-existing stereotypes, whereas the folksy appeal connects with the audience through informal, relatable language. The join the bandwagon appeal invites individuals to adopt a belief simply because others are doing so, focusing on conformity rather than on making negative comparisons.