What type of appeal suggests that one's personal worth is tied to conforming to societal trends?

The appeal that suggests an individual's personal worth is tied to conforming to societal trends is known as the "Join the Bandwagon Appeal." This type of appeal leverages the idea of popularity and the desire to fit in with the group. It encourages individuals to adopt ideas, beliefs, or products based on the premise that "everyone else is doing it," implying that those who do not conform may be seen as outsiders or less valuable.

By framing participation in something popular as a measure of social worth, this appeal capitalizes on the human inclination to seek acceptance and belonging. It can be particularly persuasive in contexts such as advertising, social movements, or political campaigns, where the encouragement to "jump on the bandwagon" can significantly influence decisions and behaviors among individuals who wish to align themselves with prevailing trends and societal norms.