What type of appeal suggests that not using a product will deprive someone of necessary benefits?

The appeal that suggests that not using a product will deprive someone of necessary benefits is known as the Appeal to Practical Consequences. This type of appeal emphasizes the tangible advantages or beneficial outcomes that come from using a particular product or service. By highlighting the potential negative implications or losses associated with not using the product, this appeal aims to persuade individuals by emphasizing the practical realities and benefits they may miss out on.

For instance, in advertising, a company might illustrate how their product enhances efficiency, productivity, or quality of life, thereby compelling the audience to consider what they would forfeit by choosing not to use it. This strategically positions the offering as essential rather than just a luxury, making it more appealing to consumers who are motivated by practical benefits in their decision-making processes.