What underlying message is conveyed through the notion of "join the bandwagon" in the Promise Keepers ad?

The notion of "join the bandwagon" conveys a powerful message of promoting unity and collective action. This phrase implies that there is a movement or trend gaining popularity, and it encourages individuals to align themselves with that movement. In the context of the Promise Keepers ad, the call to "join the bandwagon" suggests that by participating, individuals are not only supporting a worthy cause but also becoming part of a larger community. This sense of belonging can motivate people to take action and engage in shared values and goals, reinforcing the idea that collective participation is valuable and impactful. By focusing on unity, the message resonates with those who seek connection and purpose within a community, thereby fostering a sense of togetherness and collective responsibility.