When a message indicates that beautiful or successful people use a product, which persuasive technique is employed?

The technique where a message suggests that beautiful or successful people use a product is known as the Appeal to Prestige. This persuasive strategy hinges on the idea that individuals aspire to emulate those who are deemed admirable or successful, believing that using the same products will elevate their own status or self-image. By associating the product with prestigious figures, the message capitalizes on the audience’s desire to belong to a desirable social group, creating a strong incentive to purchase the product.

This appeal works effectively because it taps into the audience's aspirations and inherent social desires, suggesting that by using the product, they, too, can reach a similar level of beauty or success. The allure of being associated with glamorous or successful individuals can lead to a powerful motivation for consumers to choose one product over another.