When a product is marketed with exciting games and prizes, which appeal method does it represent?

The correct answer reflects the practice of using enticing offers such as exciting games and prizes to attract consumers. This strategy is known as Bargain Appeal, as it draws attention by suggesting that the consumer can gain something valuable—whether that be a prize, a special value, or an engaging experience—while purchasing or interacting with the product.

This method effectively leverages psychological incentives, as the idea of winning or receiving freebies can lead to increased consumer interest and engagement. By marketing a product with the potential for rewards, companies tap into the excitement and anticipation that accompany playing games or entering contests, making the overall offer more attractive.

The other methods, while relevant in different marketing contexts, do not specifically align with the strategy of using games and prizes. Appeal to Practical Consequences focuses more on the tangible benefits rather than excitement and entertainment, Appeal to Ridicule typically involves mocking an opposing viewpoint or product to enhance one’s own, and Appeal to Flattery seeks to praise the consumer in order to persuade them. These do not align with the direct engagement strategy exemplified in the context of games and prizes.