When a sales pitch emphasizes the trendy aspects of a product to attract attention, what appeal is being applied?

The focus on trendy aspects of a product to draw in an audience aligns with the concept of the "Join the Bandwagon Appeal." This type of appeal plays on the idea that people are more likely to adopt a product or idea if they see that others are doing so, therefore suggesting that a choice is valid or desirable simply because it is popular. By highlighting the trendy elements, the pitch creates a sense of urgency and social validation, encouraging potential customers to align themselves with current trends or to “join the bandwagon” that others have already embraced. This approach effectively targets the desire for social conformity and the fear of missing out, making it a powerful persuasive tool.