When an advertisement compares prices to gain consumer trust, what type of appeal is it using?

The use of a bargain appeal in advertising is centered around highlighting competitive pricing or discounts to attract consumers. This strategy works by positioning the product or service as a cost-effective choice, aiming to invoke a sense of value in the consumer’s mind. When advertisements draw comparisons between prices, they effectively emphasize savings or better deals compared to competitors, which can instill trust and encourage consumers to believe they are making a smart financial decision.

This type of appeal resonates particularly well with individuals who are price-conscious or who appreciate the opportunity to secure a favorable deal. The focus on financial benefits can create a compelling incentive for potential customers to choose one product over another. As a result, the appeal not only seeks to maximize sales but also builds consumer confidence in their purchasing decisions.