When candidates use personal stories to sway voters, which appeal is typically utilized?

When candidates use personal stories to sway voters, they are typically employing a folksy appeal. This type of appeal is characterized by a relatable, down-to-earth approach that connects with voters on a personal level. By sharing personal anecdotes, candidates strive to create a sense of familiarity and trust. This not only humanizes them but also helps voters feel a connection to the candidate's experiences, values, and emotions, fostering a bond that can influence voter decisions.

The use of personal stories can also make complex political issues more accessible and relatable, allowing voters to see how these issues impact real lives. This method resonates well with audiences who value authenticity and personal narratives, ultimately enhancing the candidate's image and credibility in the eyes of the electorate.