Which advertisement strategy promotes a product by comparing it to high-status items?

The strategy that promotes a product by comparing it to high-status items is the Appeal to Prestige. This tactic is designed to create an association between the product being advertised and desirable, high-status items or experiences, which can enhance the perceived value of the product. By linking the product with prestige, advertisers aim to persuade consumers that purchasing the featured item will elevate their social status or align them with an aspirational lifestyle. This approach resonates particularly well with consumers who desire to be perceived as successful or fashionable.

In contrast, other strategies like Bargain Appeal focus on emphasizing low prices or discounts. Appeal to Ridicule aims to discredit the competition through mockery or derision, while Appeal to Pity seeks to evoke sympathy from the audience rather than emphasizing status or prestige. Each of these strategies targets different emotional responses or consumer motivations, but it is the Appeal to Prestige that specifically leverages comparison with high-status items.