Which advertising strategy is used to encourage a quick buying decision for a car?

The strategy that effectively encourages a quick buying decision for a car is based on bargain appeal. This strategy emphasizes special offers, discounts, or limited-time deals that create a sense of urgency for the consumer. By highlighting a financial incentive, such as a reduced price or a promotion, potential buyers may feel compelled to act quickly to capitalize on the savings, fearing that the opportunity may not last.

Bargain appeal taps into consumer psychology, where the prospect of saving money leads to a more immediate decision-making process. It effectively transforms an ordinary purchasing decision into one that feels time-sensitive, prompting buyers to finalize their purchase sooner rather than later.

Other strategies like joining the bandwagon appeal, which focuses on popularity or social acceptance, or appealing to practical consequences, which emphasizes usefulness and functionality, do not inherently create the same immediate urge to buy. Similarly, appeal to prestige, which often relies on status and luxury, might encourage long-term consideration rather than a quick decision.