Which advertising technique emphasizes the cost-effectiveness of FAX usage?

The choice emphasizing the cost-effectiveness of FAX usage is the Bargain Appeal. This advertising technique focuses on presenting a product or service as an economical choice that offers significant savings or value for the money spent. By highlighting the cost-effectiveness of using FAX, the advertising can attract consumers who are looking for efficient and affordable solutions for their communication needs. This technique is effective because it resonates with potential users who prioritize budget-friendly options in their decision-making process.

The emphasis on the cost aspect aligns perfectly with the idea behind the Bargain Appeal, showcasing the financial benefits of utilizing FAX services compared to alternatives. In contrast, other advertising techniques may focus on urgency, standard features, or emotional aspects, which do not center specifically on cost-effectiveness.