Which appeal does Big Dave's advertisement utilize?

Big Dave's advertisement employs the folksy appeal, which is characterized by its connection to everyday experiences and relatable, down-to-earth messaging. This type of appeal often seeks to create a bond with the audience by emphasizing a sense of community, tradition, or familiarity. By using language, imagery, or scenarios that resonate with common people’s lives, the advertisement effectively builds trust and likability.

In the context of Big Dave's advertisement, the portrayal of a relatable character or the inclusion of common experiences likely serves to endear the brand to potential customers, making them feel as though they are part of a larger, authentic story. This strategy helps to humanize the product and encourages consumers to feel associated with the values being presented, such as simplicity and reliability.