Which appeal is being used when a person argues that everyone is doing something, hence you should too?

The response identifies the "Join the Bandwagon Appeal" as the correct answer because it is based on the idea that individuals often feel compelled to join in on a behavior or decision simply because it is popular or widely accepted by others. This appeal suggests that one should conform to the majority's actions or beliefs, implying that if many people support or engage in something, it must be right or desirable.

This technique is frequently employed in advertising and political discourse to encourage the audience to adopt a particular stance or product, playing on the psychological phenomenon of herd behavior. The effectiveness of the bandwagon appeal lies in its ability to create a sense of urgency and social pressure, leading individuals to align with popular trends or opinions without thoroughly analyzing the merits of the argument or decision.

The other choices suggest different persuasive strategies that don't align with the notion of popularity as a motivating factor. For instance, appeals to practical consequences focus on the outcomes and benefits of a choice, while an appeal to pity seeks to elicit sympathy. An appeal to ridicule aims to mock or undermine an argument rather than promote conformity based on popularity.