Which appeal is employed when an advertisement suggests a limited time offer to create urgency?

The appeal used in advertisements that suggest a limited time offer to create urgency is the Bargain Appeal. This type of appeal focuses on the value or savings that can be gained from a purchase, encouraging consumers to act quickly to take advantage of a perceived deal. By creating a sense of urgency, the advertisement taps into the fear of missing out, motivating consumers to make a decision swiftly to avoid losing the opportunity. This tactic is effective in persuading potential buyers that they will benefit financially if they act within a certain time frame, making the purchase more attractive. The urgency also amplifies the allure of the product or service by suggesting that it is both desirable and in limited supply, reinforcing the idea of a bargain to the consumer.