Which appeal is exemplified by the statement "If you want home-style food and a friendly atmosphere at real, down-to-earth prices, then you're Wendy's kind of people"?

The statement "If you want home-style food and a friendly atmosphere at real, down-to-earth prices, then you're Wendy's kind of people" embodies the folksy appeal. This type of appeal seeks to create a sense of belonging and community by associating the product with familiar, comforting concepts that evoke a down-to-earth lifestyle. It resonates with values like authenticity and a non-pretentious environment, suggesting that choosing Wendy's aligns you with a certain social group that appreciates those qualities.

Using elements like "home-style food" and "friendly atmosphere" taps into sentiments that are relatable and accessible, further emphasizing a connection with everyday experiences rather than complex or pretentious alternatives. This strategy fosters a warm and inviting image of the brand, encouraging potential customers to see themselves as part of a welcoming and familiar tradition.

In contrast, other appeals, such as social comparison, scarcity, or appeal to fear, focus on different strategies to persuade the audience, highlighting competitiveness, urgency, or anxiety, which are not present in the folksy appeal exemplified in this statement.