Which appeal is suggested by the phrase, "I won't help save your life" in the animal shelter ad?

The phrase "I won't help save your life" in the animal shelter ad suggests an Appeal to Pity. This type of appeal typically aims to elicit feelings of sympathy or compassion in the audience. By presenting a stark choice that evokes the consequences of inaction—potential suffering or loss—the ad seeks to stir emotional responses that compel individuals to reconsider their stance or feelings about animal welfare. The language implies a moral obligation to act, leveraging feelings of guilt or empathy to prompt a decision that may lead to helping the animals in need. This approach is effective in motivating people to respond to urgent or tragic situations, which is characteristic of an emotional appeal meant to drive action based on pity.