Which appeal is used in the Florida's Natural Orange Juice ad that emphasizes their personal involvement in the product?

The folksy appeal in Florida's Natural Orange Juice ad highlights the personal involvement of the producers and their commitment to quality. This approach creates a sense of familiarity and warmth, suggesting that the juice is made by people who genuinely care about their product and the consumers who enjoy it. By presenting themselves as relatable, down-to-earth individuals rather than faceless corporate entities, the ad fosters trust and encourages consumers to feel a personal connection with the brand. This emotional resonance aims to evoke feelings of loyalty and comfort, which can be particularly effective in marketing food products, as it suggests that the juice is made with love and local pride.