Which appeal is utilized when a luxury hotel promotes exclusivity by stating "Join the elite. Invest in Audubon Resort Hotels"?

The appeal utilized in the statement "Join the elite. Invest in Audubon Resort Hotels" is the Appeal to Prestige. This form of advertising focuses on creating a perception of exclusivity and high status, which is a powerful motivator for consumers. By using the word "elite," the message implies that those who invest in or stay at Audubon Resort Hotels are part of an exclusive group, elevating their social standing. This tactic targets the desire for consumers to associate themselves with luxury, status, and the finer things in life, effectively using the allure of prestige to encourage potential customers to engage with the brand.

The other options do not fit this scenario as closely. Appeal to Authority would involve quoting experts or influencers to establish credibility, while Eliteism Appeal might seem relevant but is not a formal term recognized in rhetorical strategies. Social Comparison Appeal emphasizes how a product can help consumers compare favorably to others, rather than focusing on the prestige and exclusivity suggested in the promotional message.