Which appeal type suggests that societal norms should dictate preferences in the radio advertisement?

The appeal type that suggests societal norms should dictate preferences in a radio advertisement is the Appeal to Tradition. This type of appeal relies on the notion that certain practices, beliefs, or norms that have persisted over time are inherently valuable and should be upheld. By invoking tradition, the advertisement can create a sense of legitimacy and authority around a product or idea, implying that because it has been accepted or practiced by society for a long time, it is worthy of preference.

In advertisements, this appeal might manifest through messages that celebrate longstanding customs, values, or behaviors, encouraging consumers to align their choices with what has been traditionally accepted. This can foster a sense of belonging and reinforce the idea that choosing a particular product or service is not just a personal decision but a fulfillment of societal expectations.

Other appeal types, such as the Bandwagon Appeal, focus on the idea of popularity or widespread acceptance rather than tradition. An appeal to Ridicule serves to undermine an opposing view or product without relying on its historic validity. Lastly, Comparison Appeal focuses on contrasts between two items rather than drawing on societal norms or traditional values. In contrast, the Appeal to Tradition directly associates its persuasive strength with the weight of the past, hence making it the appropriate choice in this context.