Which persuasion method is identified when an ad conveys that a new car is easy to find at the best price?

The identified persuasion method in the question pertains to the concept of Bargain Appeal. This strategy focuses on highlighting the affordability and value of a product, making it an attractive option for consumers who are budget-conscious or seeking a good deal. In the context of the advertisement claiming that a new car is "easy to find at the best price," the emphasis is placed on securing a favorable transaction, which is a hallmark of the Bargain Appeal.

The effectiveness of this approach lies in its ability to resonate with potential buyers' desire for savings, positioning the product as not only desirable but also approachable and economically feasible. By showcasing price convenience and the ease of obtaining the vehicle, the ad intends to motivate consumers to act on the opportunity presented, thereby driving sales.

Other persuasion methods, like Appeal to Prestige, typically focus on status and high-end qualities, while Appeal to Flattery seeks to boost self-esteem, and Appeal to Ridicule aims to undermine competitors or ideas. None of these alternatives align with the core message of price advantage and value found in the Bargain Appeal.