Which persuasive technique is employed by marketing that addresses consumers’ senses of beauty and preference?

The persuasive technique that best addresses consumers' senses of beauty and preference is the appeal to flattery. This method involves complimenting or praising the audience, suggesting that they are sophisticated or discerning individuals whose good taste is recognized and valued. By appealing to consumers' desire to see themselves positively, marketers effectively engage their emotions and aesthetic sensibilities.

This technique can manifest in marketing campaigns that highlight how a product aligns with high standards of beauty, style, or luxury, appealing to the consumer’s self-image and preferences. For instance, advertisements may emphasize elegance, refinement, or the lifestyle associated with using the product, which can resonate deeply with consumers who value aesthetics.

In contrast, the other options do not primarily focus on beauty or preference. The passing from the acceptable to the dubious often involves making questionable claims that may not pertain directly to beauty. Bargain appeal centers on cost savings, while folksy appeal taps into a sense of nostalgia or simplicity. Thus, the appeal to flattery stands out as the most aligned with addressing beauty and personal preference in a persuasive manner.