Which persuasive technique is illustrated by the ad that presents factual statements about germs and cleaning products?

The correct answer centers around the technique of providing factual statements that establish credibility and reliability in the advertisement. This approach focuses on presenting evidence, such as statistics or data related to germs and the effectiveness of cleaning products, thereby grounding the argument in factual information.

In this context, the technique operates by moving from widely accepted ideas about hygiene and germ prevention to the more specific claims made by the product being advertised. The factual statements serve to create a logical bridge towards the product, which positions it as a credible solution to the problem presented (in this case, germ control).

This use of evidence is essential for persuading the audience because it reinforces the validity of the claims being made, appealing directly to consumers' desire for truthful information. By utilizing fact-based evidence, the ad aims to instill confidence and a sense of urgency in potential customers regarding the product's necessity in maintaining cleanliness.

Other choices, such as appeals to personal connections, emotional responses, or popular trends, do not apply in this scenario as they do not focus on factual representation. Instead, they involve more subjective or broad appeals rather than the factual and logical structure evident in the ad depicting germ-related facts. Thus, the emphasis on factual statements makes this option the most appropriate description of the persuasive technique utilized