Which persuasive technique seeks to attract consumers by implying popularity?

The persuasive technique that seeks to attract consumers by implying popularity is the Join the Bandwagon Appeal. This method capitalizes on the psychological phenomenon where individuals are influenced to adopt behaviors or beliefs based on the perceptions that many others are doing the same. By suggesting that a product or idea is widely accepted and favored, this technique encourages individuals to conform and partake in the 'popular' choice.

This approach often relies on the principle that people want to be part of a group and that they may feel more secure in their choices when they believe that a large number of others are making the same choice. It effectively creates a sense of urgency and social pressure to not miss out on something that appears to be favored by the masses.

In contrast, the other options focus on different aspects of persuasion. Bargain Appeal emphasizes low pricing or special deals to attract consumers, Expert Endorsement taps into credibility or authority to validate a product, and Emotional Appeal seeks to evoke feelings that can influence purchase decisions without necessarily relying on popularity.