Which technique is often used to create a sense of urgency or importance associated with a product or service?

The technique often used to create a sense of urgency or importance associated with a product or service is the appeal to practical consequences. This technique emphasizes the immediate benefits or potential losses that may result from acting on or ignoring the message. By highlighting what the audience stands to gain or lose, propagandists effectively create urgency. This motivates individuals to act promptly, as they may fear missing out on an important opportunity or facing negative consequences if they delay. This approach leverages the emotional aspect of decision-making, prompting quicker actions based on perceived practical outcomes rather than mere information or superficial appeals.