Which term refers to the technique of making an argument appear more attractive through flattery?

The technique of making an argument more appealing through flattery is specifically referred to as Appeal to Flattery. This rhetorical strategy involves praising or complimenting someone to persuade them to agree with a viewpoint or to gain their favor. By presenting the argument in a context that flatters the audience or the individual, the speaker can make their position seem more desirable or palatable.

For example, a speaker might say something like, “I know you are a very discerning individual who appreciates quality, so I believe you'll agree with this perspective.” This approach can be effective because it creates a positive emotional response, encouraging the audience to align with the speaker's argument out of a sense of approval or affirmation.

The other terms listed do not describe this tactic accurately. The Join the Bandwagon Appeal refers to encouraging someone to do something because it is popular or because "everyone else is doing it." Appeal to Prestige involves emphasizing the status or reputation of an idea or individual to make the argument more compelling, rather than using flattery directly. The option of No Technique indicates that no persuasive strategy is employed, which contradicts the specific nature of the flattery technique described.