Which type of appeal attempts to connect with the audience by adopting a relatable and informal tone?

The choice that correctly identifies the type of appeal connecting with the audience through a relatable and informal tone is known as a "Folksy Appeal." This approach often employs colloquial language, anecdotes, and a conversational style, making the speaker seem more approachable and relatable. By using familiar terms and drawing on local or cultural references, the communicator aims to create a bond with the audience, fostering a sense of comfort and trust. This connection can enhance the effectiveness of the message, making the audience more receptive to the argument being presented, as it resonates with their everyday experiences and background.

Other appeals, such as Appeal to Prestige, focus on aligning the argument with authority or status, while Appeal to Ridicule attempts to discredit an opposing viewpoint through mockery or sarcasm; neither of these methods relies on the informal tone and relatability characteristic of a Folksy Appeal. Similarly, the Appeal to Practical Consequences emphasizes pragmatic outcomes rather than establishing a personal connection with the audience's feelings or values.