Which type of appeal is represented by the telephone company ad, "Reach out and touch someone"?

The phrase "Reach out and touch someone" in the telephone company ad embodies a folksy appeal. This type of appeal effectively connects with the audience by invoking feelings of warmth, familiarity, and personal connection. It suggests a sense of closeness and community, encouraging individuals to communicate with their loved ones. By using the term "reach out," the campaign creates a casual and inviting atmosphere, making the act of using their services seem both accessible and emotionally rewarding.

In contrast, the other options do not capture the essence of this ad's message. The appeal to pity, for instance, tends to elicit sympathy through sad or distressing circumstances, which is not the focus of the ad. The appeal to practical consequences would emphasize tangible results or benefits of using the service, whereas the ad prioritizes emotional connections. Lastly, the appeal to prestige aims to elevate the user's status through association with luxury or exclusivity, a concept that does not resonate with the simplicity and warmth projected by the slogan in question.