Which type of appeal is utilized when offering a two-for-one deal on food items?

A bargain appeal is a marketing strategy that highlights the financial benefits of a purchase, making it attractive to consumers. In the context of a two-for-one deal on food items, this type of appeal emphasizes the idea that customers receive more value for their money. The attractiveness of getting two items for the price of one incentivizes consumers to make a purchase, presenting the deal as a practical and economically sensible choice.

This approach effectively taps into the desire for savings, positioning the offer as not just a good deal but as an opportunity that should not be missed. It plays on consumer psychology, making shoppers feel they're getting an exceptional offer that enhances their buying experience. By framing the deal as a bargain, it establishes a sense of urgency and value, encouraging potential customers to act promptly.