Which type of appeal primarily seeks to gain favor through compliments?

The correct choice, which is the appeal to flattery, focuses on winning over an audience by showering them with compliments or praise. This strategy is based on the psychological principle that people generally respond positively to positive reinforcement and are more likely to be influenced or persuaded when they feel good about themselves. By providing flattery, the speaker or writer creates a favorable emotional response, which can make the audience more receptive to the overall message or argument being presented.

In contrast, the other choices do not primarily revolve around compliments. The Join the Bandwagon Appeal encourages people to join in because others are doing so; the Bargain Appeal emphasizes a deal or offer that seems advantageous; and the Folksy Appeal relies on relatable, down-to-earth communication to connect with the audience. Each of these strategies aims to persuade in different ways, but it is the appeal to flattery specifically that seeks to gain favor predominantly through compliments.